Just got this press release on a partnership formed between MLS and YouTube.
Some of the highlights:
-- Major League Soccer (MLS), the premier professional soccer league in the United States, and YouTube, the leader in online video, today announced a strategic content and advertising partnership that will see MLS game and featured highlights uploaded on a dedicated channel, www.youtube.com/MLS.
The agreement will enable users to access video highlights of MLS regular season and playoff games, which will be available within 24 hours after the end of the original broadcast, in addition to other on and off the field footage and features.
“The worldwide exposure provided by YouTube provides a tremendous opportunity for Major League Soccer to extend our footprint in the new media landscape,” said Mark Abbott, president of Major League Soccer. “This is a platform that our fans requested, and we are excited to join forces with such an innovative company.”
“Soccer has one of the most loyal and passionate fan bases in the world and we are excited to work with MLS to provide fans on YouTube with compelling new content,” said Jordan Hoffner, head of premium content partnerships. "Today’s agreement is yet another example of how major sports leagues are embracing YouTube as a means for distribution.” --
I just hope this doesn't mean they'll put an end to regular fan videos such as those great ones from climbingtheladder.