Chivas USA will roll out a new promotion tonight against Real Salt Lake. At the end of each game, the players will take off their jerseys and toss them into the stands. Some lucky fans thus will leave the stadium with a sweaty, probably stinky jersey. Okay, well, after a good washing it'll be something worth holding and wearing.
It's just one of several initiatives the club rolled out this year to help boost attendance now and in the future.