When MLS clubs started front-jersey sponsorship, I wondered how other sports leagues would react. Would it force them to reconsider their own policies against advertising on their own shirts? Would they even notice that professional clubs in this country were selling multimillion dollar deals for such advertising?
Now, I didn't expect to see the Dallas Cowboys sporting Coca-Cola on their jerseys anytime soon but I still wondered what other sports leagues felt about front-jersey sponsorship.
Tim Lemke of the Washington Times wrote a story that explored other sports leagues and their thoughts on front-jersey sponsorship. The consensus is that it won't happen anytime soon in leauges like the NBA and NFL, though at least one sports league said it would never say never.
I think if that happens, though, there would be such a huge backlash that the sports leagues would have to be prepared for that. Either that or our society would have to shift into one that would more readily accept such things because I don't think it would right now.
Personally, I don't really care if other pro leagues went the way of the soccer world. Would I want to see the Dodgers sporting AT&T or something? Not necessarily, but I wouldn't stop supporting them. It's a sign of the times. I mean, there are ads everywhere else in baseball and football stadiums, why not carry it over to the uniforms?