Chivas USA front office, take note:
The Kansas City Wizards, who like Chivas USA have also suffered terribly at the gate, announced a new program that seems like it could be successful.
From the press release:
The Kansas Wizards and First Student will partner on a program providing FREE “Legends Express” buses to Kansas City Wizards matches at CommunityAmerica Ballpark for groups of 50 or more. As part of the Wizards Soccer Shuttle program, groups will be picked up from anywhere inside the Kansas City metropolitan and surrounding areas, dropped off at CommunityAmerica Ballpark at the Legends in KCK and then returned to their initial location after the match.
“We are pleased to form a relationship with First Student and provide large groups the opportunity for free transportation to Wizards matches via the Legends Express,” Wizards Executive Vice President Greg Cotton said. “The Wizards Soccer Shuttle program will help us create a party atmosphere at the stadium that all fans of Kansas City's team enjoy.”...
Alcohol will be permitted, but not included, on the Legends Express vehicles for patrons 21 and older, excluding kegs. Tailgating at the stadium will also be available and encouraged in a special Legends-Express parking section. Participants in the Wizards Soccer Shuttle program will receive commemorative T-shirts as part of the package. Ticket prices for groups of 50+ start at $500 for berm seats.
Now, some observers feel that if Chivas USA played closer to the Coliseum that the club would draw more fans. I have my doubts about that, but if the team would provide a similar busing program it could have some success, if anything to avoid paying the $15 for parking, or whatever the cost is.
Maybe, though, it's not so easy for Chivas USA to get things like this through since they don't actually own their stadium, and maybe there are hurdles that they can't get past. But if they have the option to provide free busing, it could boost attendance.
As far as Kansas City fans go, will this program succeed? Fifty people seems like a rather large contingent to get together. Will this translate into solid attendance figures?