Thursday, August 6, 2015

Radio Days, With Two Different Stars as Main Topic

Years ago, I used to work the graveyard shift at my college radio station. I was on from midnight to 8am, then I hurried to my dorm room to change for a 9am class. Most of what went out on the air at that time was pre-programmed, although I did a short traffic and weather report at the top of every hour. Basically, that job helped me realize radio is both a great and tough medium.

Even before I moved to the LA area, I used to listen to KPCC. When I got the call to come to my local NPR station as a soccer expert guest, I was excited. 

Have to say, I don't think my first time, discussing David Beckham, went all that well.  It probably wasn't advisable to disagree with the host of the radio show that invited me right off the bat. 

My most recent appearance was to talk about Giovani Dos Santos, who honestly, has the potential to be as big a signing in certain ways as Beckham ever was. No, Dos Santos won't have the same world-wide impact, but on a local marketing level, this could be huge. He's much younger, a massive star with the Mexican fans in LA, and more creative on the ball. Dos Santos will still have to play well to justify all the hype, but the potential is definitely there. 

Here is the individual show segment about Dos Santos. Who knows - if Dos Santos plays amazingly tonight in his debut as a Galaxy player, I may be asked back again. It's always the big stories that get media attention.

The Galaxy are also a more balanced team now to support the skills of Dos Santos. With Robbie Keane, Steven Gerrard, Gyasi Zardes and Omar Gonzalez all on board to help carry the burden of garnering wins, Dos Santos shouldn't feel as isolated as Landon Donovan and Beckham seemed to be those difficult years when the Galaxy depended on that duo so much. 

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